I just made my son a party for his 7th birthday. Thanks to an incredible website called echoage.com, the party was environmentally friendly and socially conscious. Echoage was founded by two Toronto moms who were frustrated by the excess and waste of the typical birthday parties that their children were attending, and the values and messaging that their children were absorbing in the process. The two moms came up with a wonderful alternate. Here’s how it works. Through the echoage website, you email your invitations to all your guests (its paperless). The guests are then asked not to buy and bring a wrapped gift to the party, but rather to make a modest contribution online, half of which goes to a charity of the birthday child’s choosing, and the other half goes towards the birthday child so that they can buy one meaningful gift.
After my son’s soccer party, it was so refreshing not to have to load up the car with a heap of gift wrapped presents, and then even more refreshing not to have a heap of barely appreciated gifts (because of the sheer quantity of them) and a ton of wrapping and toy packaging sitting on my living room floor.
What I love even more though are the values that are being taught by making an echoage party – and they are completely consistent with the Jewish values with which I am trying to infuse in my home. First of all, from a mussar perspective, making an echoage party took my family, and all of the guests we invited to the party, out of automatic. Instead of just feeling uncomfortable with the excess pervasive in the birthday party culture today, we actually did something to call it into question, and generated much thoughtful dialogue amongst the many guests in the process.
One of the prevailing, taken for granted assumptions that was questioned in all of this is the idea that the birthday child is entitled to many gifts. So ingrained is this sense of entitlement owing to the birthday child, that in some rare negative feedback I actually heard one mom say that she would never do an echoage party because she didn’t think that it was ‘fair’ to her child to be ‘deprived’ of presents. But the concepts of ‘fairness’ and ‘deprivation’ only make sense here if we are working from a very materialistic and egocentric starting point. This is not what our Jewish values teach us. Our Jewish values teach us that we do not exist alone and we do not exist for ourselves. Rather, we live embedded within relationships and community that are defined by responsibility and obligation to one another. Having the birthday child give half of their birthday money to tzedakah (charity) helps to keep the child mindful of this fact. Also, the idea of consuming less and reducing waste further helps to make the child mindful that we are all partners in our obligations to the planet. This too is a Jewish value.
In the end, there were still plenty of gifts from Bubbies and Zaidys, and aunts and uncles. To say that an additional eighteen from class mates would be excessive is an understatement. My son had a wonderful birthday, truly appreciated and enjoyed opening the gifts that he did get, and, in his own small way, helped towards saving the environment and giving money to an excellent cause.